Noreen Leadbetter's Website

Case Study

How we helped Noreen create a platform she could take pride in and more importantly, manage herself.

Project Objectives

Uniqueness

Noreens website needed to stand out against the rest and broadcast her unique services.

Simplicity

Noreens website needed to be simple to understand and easy to access for her clientele.

User Friendly

Most importantly, Noreens website needed to be friendly and kind to new and existing clients.

Meet The Client

Noreen Leadbetter is a highly motivated and detail oriented Registered Nurse with a successful career in education, nursing management, clinical nursing and administration. Extensive knowledge of CNO and RNAO best practice guidelines, professional nursing theories and techniques and an in depth understanding of the healthcare system. In her journey to become the best teacher and sharer of nursing knowledge, Noreen decided that running her own courses and teaching both teenagers and young adults, she could share this exam preparation material and future planning material efficiently.

Her Current Situation.

So why is it that Noreen needed our help in the first place?

Well, as she told us:

"I need you to create me a website or a platform in which I can direct interested students to that will tell them why they need my course."

Noreen Leadbetter

Noreen’s current method of sharing her care and knowledge for the NCLEX preparation course, OSCE preparation course and her popular among highschool students course, ‘Is Nursing For Me?’ course, was word of mouth.

Web Design Solution

The Best Solution For Noreen.

After pinning down what the challenges she was facing were, we knew that our role was simply to create the cleanest, most responsive and to the point bullet point information, course calendar and registration site, possible. Creating her website was as easy as having our Social Squared designers create the best concept site and decide how we can deliver the most information, the fastest and make it engaging.

Communicating back and forth, day to day was easy with Noreen as we had close communication on a messaging app so getting the text/information that we needed for her website was fast and implemented immediately.

What Was The Challenge At Hand?

Noreen has been teaching in the nursing industry for a long time and over countless hours on the phone, knows all of the ins and outs of the industry as well. She had no platform to share the existence of her courses with and understood that this was an important aspect of today’s digital presence.

We also knew that Noreen needed a way to direct people to her website after she had spoken with them in person so they could visit and register on her website later.

Creating Noreen’s Digital Presence/Brand

Noreen’s website was built out completely for her to review within a few days as Jacob and Alex worked day in and day out on it. We have had communication with Noreen far outside of “regular business hours” as we strive to get her business off the ground as fast as humanly possible.

We also knew that Noreen needed a way to direct people to her website after she had spoken with them in person so they could visit and register on her website later.

DSC06564

How We Exceeded Noreen's Expectations.

Rather than telling you how we blew Noreen’s expectations out of the water, I’ll let her do the talking instead.

Our communication with Noreen and the speed at which we made the requested changes to her website months after it was done is what she would say impressed her the most. We took Noreen’s (and every client’s) needs seriously and normally made the change immediately and had the changes communicated within the day, if not the hour.

We take communication with client’s seriously and treat it as an ear that’s always listening.

You can take a look at her site at https://prepnclex.com

Her Current Situation.

So why is it that Noreen needed our help in the first place?

Well, as she told us:

"I need you to create me a website or a platform in which I can direct interested students to that will tell them why they need my course."

Noreen Leadbetter

Noreen’s current method of sharing her care and knowledge for the NCLEX preparation course, OSCE preparation course and her popular among highschool students course, ‘Is Nursing For Me?’ course, was word of mouth.

 

Our Role/The Best Solution For Noreen

After pinning down what the challenges she was facing were, we knew that our role was simply to create the cleanest, most responsive and to the point bullet point information, course calendar and registration site, possible. Creating her website was as easy as having our Social Squared designers create the best concept site and decide how we can deliver the most information, the fastest and make it engaging.

Communicating back and forth, day to day was easy with Noreen as we had close communication on a messaging app so getting the text/information that we needed for her website was fast and implemented immediately.

Web Design Solution

What Was The Challenge At Hand?

Noreen has been teaching in the nursing industry for a long time and over countless hours on the phone, knows all of the ins and outs of the industry as well. She had no platform to share the existence of her courses with and understood that this was an important aspect of today’s digital presence.

We also knew that Noreen needed a way to direct people to her website after she had spoken with them in person so they could visit and register on her website later.

Creating Noreen’s Digital Presence/Brand

Noreen’s website was built out completely for her to review within a few days as Jacob and Alex worked day in and day out on it. We have had communication with Noreen far outside of “regular business hours” as we strive to get her business off the ground as fast as humanly possible.

After a few days of tweaks and perfecting with Noreen on the phone as we work through her changes, her website was ready to be launched and presented to her colleagues and the public.

DSC06564

How We Exceeded Noreen's Expectations.

Rather than telling you how we blew Noreen’s expectations out of the water, I’ll let her do the talking instead.

Our communication with Noreen and the speed at which we made the requested changes to her website months after it was done is what she would say impressed her the most. We took Noreen’s (and every client’s) needs seriously and normally made the change immediately and had the changes communicated within the day, if not the hour.

We take communication with client’s seriously and treat it as an ear that’s always listening.

You can take a look at her site at https://prepnclex.com

“Both Jacob and Alex were KIND in addressing the multiple levels of questions I had. At no point in my interactions with them was I made to feel that my questions were inappropriate. They welcomed my questions and walked me through so many aspects of developing my website from the ground up.”

Noreen Leadbetter

*citation pulled directly out of Noreen’s Social Squared Google review.

Noreen’s Results/The SCOL (Singh’s Centres of Learning) Website Results

“I recommend their services without hesitation.”

Noreen Leadbetter

*citation pulled directly out of Noreen’s Social Squared Google review.

While it is almost too early to speak of numbers and trends too exactly and precisely, Noreen is thrilled with the platform we have created for her and has noticed more engaging visitors that will see the value in her courses and register.

 

  • Noreen’s website has had 64 unique visitors since it was launched
  • Around 80% of her visitors are new ones on a monthly basis, meaning that she continues to attract a unique crowd while engaging her returning visitors.
  • Since conception, the average session length is over 4 minutes. The average across Google is 53 seconds and average for direct traffic across Google is 1m50s meaning her website beats even the direct traffic average by 226%. 

We will be updating this case study as the analytics diversity continues to grow for her.

 

“Both Jacob and Alex were KIND in addressing the multiple levels of questions I had. At no point in my interactions with them was I made to feel that my questions were inappropriate. They welcomed my questions and walked me through so many aspects of developing my website from the ground up.”

Noreen Leadbetter

*citation pulled directly out of Noreen’s Social Squared Google review.