Midhurst Granite
Midhurst Granite: A Complete Digital Growth System
Midhurst Granite, a locally owned business specializing in high-quality Canadian granite products, partnered with SocialSquared for a comprehensive growth system including a landing page with catalog download, marketing collateral design, professional photography and videography with aerial, and a targeted paid advertising campaign that generated a surge of qualified leads.
340%
Lead Increase
$38
Cost Per Lead
8.2x
ROAS
The Growth System We Built for Midhurst Granite
A 8-part integrated marketing system, not isolated tactics.
Where Midhurst Granite was before working with us.
Midhurst Granite produces some of the highest-quality, 100% Canadian-sourced granite products in the hardscaping industry. But despite having an exceptional product, their digital presence wasn’t reflecting that same premium standard, and it was limiting their ability to scale. They needed more than just “marketing.” They needed a complete system that could consistently attract, impress, and convert high-intent buyers.
Key challenges included:
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No dedicated landing experience built to capture leads from advertising
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Outdated or inconsistent marketing materials that didn’t match the quality of the stone
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Limited professional photo/video content to showcase real installations
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No structured paid advertising strategy to reach homeowners and contractors actively searching
Building the complete growth system.
SocialSquared partnered with Midhurst Granite to build a complete end-to-end growth system, not just marketing assets, but the infrastructure behind predictable lead generation and streamlined follow-up.
We delivered a unified engine that combined branding, content, advertising, and automation:
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Website & Lead Capture: A conversion-optimized landing experience with gated catalog downloads built to turn traffic into qualified inquiries
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Premium Brand Support: Professional catalog design, business cards, and cohesive visual direction to elevate their positioning as a top-tier Canadian supplier
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Content Production: High-end photography, videography, and aerial drone footage showcasing granite products in real-world installations
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Paid Advertising Campaigns: Targeted Google Ads focused on high-intent searches, driving consistent inbound demand from homeowners and contractors
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CRM & Lead Automation: A structured pipeline that captured every lead, organized inquiries, and ensured no opportunity slipped through the cracks
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AI-Enhanced Follow-Up Systems: Automated workflows that improved response speed, nurtured prospects, and reduced manual workload for the team
This wasn’t a single tactic, it was a connected system built to scale.
From launch to exponential growth.
Each component of the system was designed to feed the next, creating compounding momentum instead of isolated marketing efforts.
Professional content established instant credibility. Paid advertising placed Midhurst Granite in front of high-intent buyers. The landing page converted that attention into real inquiries. And the CRM + automation layer ensured every lead was captured, organized, and followed up with consistently.
With AI-enhanced workflows supporting response speed and nurturing, the system didn’t just generate leads, it created a smooth, reliable path from first click to booked project.
The result was a seamless pipeline: traffic → trust → inquiry → follow-up → conversion.
The difference was the system, not the tactics.
Midhurst Granite’s product has always been world-class, the missing piece was a scalable digital system that matched the quality of what they deliver.
By combining premium creative, targeted demand capture, a conversion-first landing experience, and automated CRM follow-up, we built a growth engine where no lead was wasted and every marketing dollar worked harder. Instead of relying on word-of-mouth alone, Midhurst gained a predictable flow of qualified inquiries, supported by automation that reduced manual workload and improved consistency across the sales process. This approach strengthened their market positioning, increased operational efficiency, and gave them a foundation built for long-term growth.
The numbers speak for themselves.
340%
Lead Increase
Qualified leads generated through campaigns
$38
Cost Per Lead
Cost per qualified lead from Google Ads
8.2x
ROAS
Return on advertising spend
The wins you can't always measure.
Automated Lead & Client Workflow
AI-powered CRM automations that improved inquiry handling, follow-ups, and internal efficiency across the sales process.
Stronger Brand Positioning
Established as the premium choice for Canadian granite products in their market
Professional Visual Library
A complete content library of photography, video, and aerial footage for ongoing marketing
Media Showcase
“SocialSquared didn’t just improve our marketing, they built the entire system behind our growth. From branding and content creation to a high-performing website and automated lead follow-up, everything now works together seamlessly. The quality of their work, the consistency, and the results have completely elevated how our business shows up and operates day-to-day.”
- Stephen, Owner
See how a growth system could work for your construction & trades business.
Apply for a strategy session and let us design the integrated marketing system that drives real, measurable transformation.
Apply for a Strategy Session