Step 1: Create the Page
Go to LinkedIn → Create a Company Page. Choose between:
- Small business (under 200 employees)
- Medium to large business
- Showcase page (for sub-brands)
Step 2: Fill In Details
Enter your company name, LinkedIn public URL (e.g., linkedin.com/company/yourbusiness), website, industry, company size, and type.
Step 3: Add Branding
- Logo — 300x300px square
- Cover image — 1128x191px
- Tagline — One line describing what you do
Step 4: Write Your About Section
Write 2-3 paragraphs covering what your company does, who you serve, and what makes you different. Include relevant keywords.
Step 5: Add a CTA Button
Choose a call-to-action button for your page: Visit website, Contact us, Learn more, Sign up, or Register.
Step 6: Invite Connections
Invite your personal connections to follow the page. Ask employees to list the company as their employer to build initial followers.
Related Resources
Complete your social presence:
- How to Share Instagram Business Access
- How to Share Facebook Business Page Access
- How to Set Up Email Marketing
LinkedIn is essential for B2B growth. Our social media marketing covers all platforms.
